Monthly Archives: April 2016

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Leading automobile manufacturer optimises campaigns and maximises ROI using marketing analytics from MarketShare

London, 18 April, 2016 – MarketShare, a Neustar Solution and global leader in advanced marketing analytics software, today announced it has been selected by Audi UK to better understand its customers’ journeys and optimise its marketing spend. Using the industry’s only holistic planning and attribution solution, MarketShare DecisionCloud, Audi will be able to fully understand the true value of each marketing activity as well as customer interaction, and predict the effectiveness of future marketing investments.

Like many marketers eager to make more data-driven decisions, Audi wanted to focus on improving returns of its marketing and promotional activities through next-generation planning and attribution analytics. Following a competitive procurement process, Audi chose MarketShare for its best of breed technology, service and ability to scale.

“We chose MarketShare for its excellent reputation in the industry and we have seen a positive culture change in the company since we established our partnership. Now more than ever, it is important to see marketing as a profit generator – not a cost – on the income statement and MarketShare has helped us to highlight this,” said Nick Ratcliffe, Head of Marketing, Audi UK. “We rely heavily on agency partnerships and MarketShare has been very cooperative with all of our partners, who have improved their campaigns thanks to this integration.”

Audi has decided to use MarketShare’s unique omnichannel approach, utilising its holistic attribution expertise to first thoroughly analyse the customer journey. Audi has also deployed MarketShare DecisionCloud to access these updated models in real-time where effectiveness will be measured through predictive analysis and evaluation on improvements to ROI.

Commenting on the announcement, Lucien van der Hoeven, general manager EMEA at Neustar said: “Marketers need to find ways to make their brands heard above the noise in both the online and offline landscapes in order to drive revenue growth. By tapping our predictive models that cover both planning and campaign-level attribution, Audi UK will be creating a sustainable competitive advantage to better understand the journey its customers take, make more effective marketing decisions and ultimately connect marketing to revenue.”

Audi and MarketShare will be co-presenting at the I-COM Global Summit, 18-21 April in Seville, Spain, where they will be discussing the change in culture within organisations to see marketing as a tool to drive profit generation through the use of data.

the first real-time provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available at www.neustar.biz.… Read more

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Battens Solicitors, recognised as one of the UK’s most progressive law firms, has chosen Electronic Document Bundling software from legal systems innovator Zylpha (www.zylpha.com). The practice, which has offices in Yeovil, Sherborne, Dorchester, Weymouth and London will use Zylpha to prepare, paginate and distribute Court bundles and other legal documents. It will also use the software to organise documents for commercial and residential property sales and auctions, which are published online. The system also incorporates an integration for the practice’s current Lawsoft CMS and the potential to integrate with other Case Management Systems that it upgrades to in the future.Zylpha's widely acclaimed legal document bundling technology, slashes the time taken to prepare and maintain document bundles and significantly boosts overall organisational efficiency. With Zylpha, users can create PDF based bundles to meet a broad range of practice requirements and then send them securely both around the enterprise and beyond. The bundles can contain documents from all leading applications and can include both audio and CCTV files. Using electronic bundles also reduces unsustainable paper and storage consumption in the workplace. Inadequate postal and courier systems are also consigned to the past.

Battens chose Zylpha because of its track record of delivering effective bundling to legal practices, its unrivalled secure delivery systems and the bundling system’s proven integration with existing case management systems used at the firm. Commenting on the choice of Zylpha David Polson, IT Support & Systems Developer of Battens noted, “Battens Solicitors pride ourselves on delivering an exceptionally high quality service and we expect the same from our suppliers. Zylpha’s Electronic Document Bundling solution has met and exceeded our expectations. Because more and more of the documents we work with on a daily basis are being sent and received electronically, our staff need to have the right tools to work with them. The implementation of Zylpha’s software has boosted our internal efficiency dramatically and has enabled us to more rapidly respond to the needs of our clients and adapt to the changing demands of the UK court system.”

For his part Tim Long CEO of Zylpha welcomed David’s comments adding, “For over 300 years Battens Solicitors has been at the centre of Dorset and Somerset life. With offices in Yeovil, Sherborne, Dorchester, Weymouth and London, it is one of the largest firms in the area with over 20,000 clients. It’s an impressive set up and it’s clear that the practice has built its first rate reputation upon delivering excellence in all it does and maintaining the highest possible standards of client service is a constant goal. Naturally, an on-going commitment to innovation is an important element in maintaining such service levels and we are delighted that Battens has chosen Zylpha to manage their document bundling and secure document communication. We look forward to working closely with them over time.”

 

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